Faster checkout

John Lewis runs about £15B online across 400,000+ SKUs. Loyal shoppers still got stuck in category pages: filters didn't surface the right stock fast enough, and Quick View stopped short of a confident buy. More than half of visits were on phones; next to Amazon and sharp DTC brands, small friction meant real money left on the table.

We focused on three pressure points in the shopping flow.

Filtering: live counts, saved combinations, and suggestions from browse history so people narrowed the catalog without starting over each time.

Quick View: size, colour, delivery, and checkout from the overlay instead of a dead-end preview.

Listing and product pages: faster images, clearer hierarchy, and cross-sell blocks (including "Style with it") that nudged basket size without clutter.

Filtering and Quick View cut time-to-product by about 35%; listing and product page work lifted engagement and basket size. The programme landed around £8.2M incremental revenue in the year we measured, with better checkout completion on mobile. Same brand promise: just fewer dead ends in a crowded online retail market.