Faster checkout

John Lewis runs enormous online range across 400,000+ SKUs. Loyal shoppers still stalled in category depth: filters failed to surface the right stock quickly, and Quick View stopped short of a confident buy. More than half of visits were on phones; next to Amazon and sharp DTC brands, small friction meant measurable revenue left on the table.

We focused on three pressure points in the shopping flow.

Filtering: live counts, saved combinations, and suggestions from browse history so people narrowed the catalog without starting over each time.

Quick View: size, colour, delivery, and checkout from the overlay instead of a dead-end preview.

Listing and product pages: faster images, clearer hierarchy, and cross-sell blocks (including "Style with it") that nudged basket size without clutter.

Filtering and Quick View cut time-to-product by about 35%; listing and product page work lifted engagement and basket size. The programme landed around £8.2M incremental revenue in the year we measured, with better checkout completion on mobile.

Same brand promise with fewer dead ends: the durable gain was repeat visits that felt faster on small screens, not only a one-off campaign tweak.