Faster checkout
5 min read
The Opportunity
John Lewis customers loved the brand but got lost among 400K+ products
John Lewis runs about £15B online across 400,000+ SKUs. Loyal shoppers still got stuck in category pages: filters didn't surface the right stock fast enough, and Quick View stopped short of a confident buy. More than half of visits were on phones; next to Amazon and sharp DTC brands, small friction meant real money left on the table.
The Solution
Smarter filters, a serious Quick View, and tighter PLP/PDP layouts
We focused on three pressure points in the shopping flow.
Filtering: live counts, saved combinations, and suggestions from browse history so people narrowed the catalog without starting over each time.
Quick View: size, colour, delivery, and checkout from the overlay instead of a dead-end preview.
PLPs and PDPs: faster images, clearer hierarchy, and cross-sell blocks (including "Style with it") that nudged basket size without clutter.
The Impact
35% faster product discovery drove £8.2M annual revenue
Filtering and Quick View cut time-to-product by about 35%; PLP and PDP work lifted engagement and basket size. The programme landed around £8.2M incremental revenue in the year we measured, with better checkout completion on mobile. Same brand promise: just fewer dead ends in a crowded online retail market.
“Gagan has top notch UX design skills alongside very strong stakeholder management skills.”
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