Sales reporting with AI

Apple's $383B sales org ran on a patchwork of tools. Account teams covering the Americas (~$163B), Europe (~$94B), and Greater China (~$73B) were jumping across eight apps to answer basic performance questions. The numbers didn't always match, field work slowed, and nobody had one live view across hardware and the $85B services line.

We designed a mobile-first sales analytics app to pull Apple's fragmented data into one place for field teams. Real-time dashboards pulled the same numbers for every product line, region, and channel; analytics layers supported quarterly planning; channel views let account executives see distributors, carriers, and retail side by side; reporting replaced hand-built spreadsheets with up-to-date figures for spotting gaps. It worked with Apple's existing CRM, with offline modes for people working across regions.

One app replaced the old habit of checking eight systems and disagreeing on the number. Account executives saw the same real-time picture, which made demand conversations and channel plans easier to run. Teams could brief partners with numbers that matched what leadership saw across roughly $298B in product sales and $85B in services, without the weekly reconciliation drag. That clarity helped protect margin and kept field work aligned with quarterly goals.