The Opportunity
Deliver connectivity experiences that feel personal and effortless.
Mobile networks touch billions of lives. The opportunity is to design experiences that make connectivity feel intuitive, reliable, and human—whether at home, on the move, or across borders.
The Solution
User-centred design that puts connectivity at the heart of the experience.
By understanding how people use mobile services in their daily lives, we designed flows and interfaces that simplify complex connectivity—from plans and usage to support and upgrades.
- User research to understand connectivity needs
- Simplified plans and usage flows
- Support and upgrade experiences
- Mobile-first design for on-the-go users
The Impact
Improved engagement and satisfaction across Vodafone's digital touchpoints.
Design-led changes helped Vodafone deliver clearer, more accessible experiences that resonate with diverse users and support business goals around retention and growth.
