You are not the user — live
Price Free
What you'll take away
Leaders who skip research do not save time — they pay for it in rework when the product meets real jobs-to-be-done.
Agenda
- The intuition trap: when expertise becomes bias
- A 48-hour discovery loop you can schedule this week
- Q&A: applying JTBD without a research team
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Host approval required. You'll receive email when approved.